You should plan to promote one product at a time. There isn't anything stopping you from SELLING more than one item at a time, you just have to wait until AFTER the first sale has been made.

It's easy for a customer to get confused when there's more than one product offered at unbelievably low prices. So, he starts asking himself, which is better? Maybe he struggles with a preference. A delay in a purchase can lead to a sales loss - one of marketing's greatest thieves. I think it'll be more effective to offer the consumer a range of products that complement his initial purchase... maybe even at the register. You might gain more sales instead of losing them.

Everyone, to some degree, procrastinates. We all put off things that we don't want to do. That doesn't mean we do nothing. Most procrastinators get plenty done. But it isn't what is most important or urgent. Procrastination is the art of doing something other than the more important things to do.

There is a way to make procrastination work for you. Since we all have this skill to varying degrees, why not put it to use?

The act of delaying is the true gift of procrastination. Until now you might not have thought of it as a gift, but it is. Many people get overbooked and overload their schedules. They take on too many activities and commitments they don't want to do. Often because they said yes before they thought about it. Delaying is a great way to prevent over-scheduling. You can avoid saying yes to things you should decline. When someone asks you to do something, respond that you need to check your schedule. Ask for a day or two to think about it and tell them you will get back with your answer. Use procrastination as a tool to prevent yourself from getting overbooked.

Procrastination will also assist with getting a lot done. I know it sounds strange, but it works. The trick is to have a major project that needs completion, but that you don't want to do. The key is to leverage the advantage of procrastination. Let it move you to complete all the jobs you want to get done. You will still have time to complete the big job you have been avoiding.

Procrastination has a bad reputation, but the truth is that it can help you do a great deal. Use procrastination to your advantage. Use it to delay saying yes to everything. This way you will give yourself time to think, and you won't get overbooked. It will also help you get things done. When you are procrastinating, you aren't sitting around. You are doing any task to avoid doing what you need to be doing. That is fine, and actually you will get twice as much done. So stop beating yourself up and enjoy perfecting the art of procrastination.

Before the start of the pandemic, Canadians made 1.1 million visits to food banks across Canada in a typical month. Regularly, low-income households must choose between rent, utilities, childcare, medicine, and food in order to make ends meet. Unfortunately, this has become a reality for many more Canadians in recent months, and food banks have been significantly impacted across the country.

While non-perishable food is always put to good use, monetary contributions are also very important to food banks. Cash donations make it possible for them to purchase fresh items such as produce, bread and milk for those in need, and fill in any gaps in non-perishables.

When was the last time you bought a car? Did you really NEED a car? I mean, REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Canadians rarely buy because they need... they buy because they want to experience the feeling that comes with buying.

We enjoy new purchases. Sure, we can convince ourselves that we needed a new one, but if we're honest, we must admit that we could've got by without it. What does this mean to your advertising campaign?

Capitalize on the ways a customer will improve his lifestyle by making the purchase. Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales letter, or at the top of your Web page.

Don't obsess with the features of the product itself or your credibility. Frankly, customers couldn't care less. Let's face it... they're selfish when it comes to dishing out their hard earned money. All they want to know is what's in it for them.

What about your sales materials? Have you inspected the things you are advertising? Make sure you focus on the benefits the consumer will experience from the purchase, and not on the features of the product or service.

Everyone makes mistakes. The key is to use mistakes to build a better business. Don't be afraid to criticize your own errors and then change them.

Customers who feel comfortable will do two things:

• they will spend more
• they will come back

Whether you want to have a bright store or slightly darkened atmosphere, consistent lighting throughout is a must. But go the extra mile and use different kinds of lighting, spotlights etc., to direct the customer's eyes towards certain departments. Usually these are the areas at the back of the store.

Considering the Covid-19 pandemic, wide aisles are simply more enjoyable to walk through. They are also easier to shop in when four or five customers are in the same aisle. Seniors and customers with baby strollers appreciate them. You may not have room to make every aisle the perfect width, so put a priority on your power aisle and high-traffic areas.